The average resell price for a Squishmallow depends on the size, condition, and rarity of the specific item. Pricing and collectability ĭue to the demand for the toy, Squishmallows are often sold by resellers for an increased price. Squishmallows are sold in Canada, Mexico, the United States, the United Kingdom, and Australia. The higher-priced and more high-end Squishmallows are sold at Hallmark while the more cost-efficient Squishmallows are typically found at Costco, Target, and Walmart. Squishmallows can now be found in many stores including Costco, Walgreens, CVS, Kroger, Hot Topic, London Drugs, Five Below, GameStop, Walmart, Hamrick's, and more. Squishmallows were originally sold directly through the KellyToys website and later became available in retail locations through partnerships with stores such as Walgreens. ĭemonstration of reversible Squishmallows known as Flip-A-Mallows Retailers Squishmallows have also extended their line to include HugMees, Squish-Doos, Heroes, Flip-A-Mallows, Squishville, Mystery Squad, Micromallows, and Stackables. Authentic Squishmallows can be identified by their three attached tags. Squishmallows originally came in four sizes, but are now sold in 12 different sizes ranging from a clip-on 3.5 inches to a large 24 inches. As mentioned by Squishmallows on their Twitter account, they are manufactured in China. Squishmallows are made from soft spandex and filled with polyester fiber. The game also includes a special version of Cam the Cat which can only be found in this game. The company has also linked with Monopoly and created a monopoly board involving purchasing Squishmallows instead of properties. Almost 2 years after launching Squishmallows, Kelly Toys Holdings has sold over 50 million units. Squishmallows has acquired nearly 100,000 followers on Twitter and nearly 500,000 followers on Instagram. The TikTok hashtag #Squishmallows has gained over 550 million views. Squishmallows first gained success during the COVID-19 pandemic in 2020 through social media outlets, like TikTok, where Squishmallow collectors would post about their plush toy collections. Kelly Toys Holdings was Jazwares’ second acquisition following their acquisition of Wicked Cool Toys. ![]() Thus, Kelly Toys Holdings expanded its position in the market for toys and obtained opportunities to get further licenses for the brand. After collaborating for one year, Kelly Toys Holdings was acquired by Jazwares Inc, a privately owned company, in 2018. Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys. In an interview with Yahoo! Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. Kelly Toys Holdings, headquartered in Los Angeles, California, was founded in, 1986 by Jonathan Kelly. ( Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them.A small collection of Squishmallows plushes. The specific types of first and third party cookies served through our Websites and the purposes they perform are described below:Įssential website cookies: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas. We use first party and third party cookies for several reasons. Third party cookies enable third party features or functionality to be provided on or through the website. Cookies set by parties other than the website owner are called "third party cookies". Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.Ĭookies set by the website owner are called "first party cookies". It explains what these technologies are and why we use them, as well as your rights to control them.Ĭookies are small data files placed on your computer or mobile device when you visit a website. ![]() This Cookie Notice explains how Firestorm Games Limited uses cookies and similar technologies to recognise you when you visit our websites at and other micro-sites operated by us from time to time ("Websites"). Black Seas The Age of Sail Battle Game 1770-1830. ![]() A Song of Ice & Fire: Tabletop Miniatures Game.
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